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Transforming a Legacy

Refreshing Smith Kroeger’s Old Mill Office

Smith Kroeger, an Omaha staple for marketing and advertising services, has called the Old Mill area home since the late 1970s. To celebrate their 60-year anniversary, the agency decided it was time to get a fresh new look. This renovation created a more comfortable, efficient workspace. Sara Wilson, Executive Vice President of Client Services and PR at Smith Kroeger shares her thoughts on the project.  

A Modern Makeover

A key highlight of the space is the modern breakroom and kitchen area. It features a bar with specialty lighting and new brick-patterned tile. The contemporary and welcoming feel makes it the perfect place to hang out. The main conference room was updated with new lighting and wall treatment, along with a table with plug-in features and logo artwork. And the exterior of the building was given fresh paint and new landscaping. 

“The upgrades provide a modern, professional look that not only impresses clients but is a positive for our employees and overall culture. It’s not only an investment in the building, but an investment in the comfort of everyone who works at Smith Kroeger,” said Wilson.

The renovation also included updates to the HVAC system and more efficient windows. While these are practical benefits, they contribute to the overall aesthetic and functionality of the space.

A Refreshing Reflection of the Brand

Throughout the interior and exterior, you can’t help but notice the vibrant pops of Smith Kroeger’s signature brand look.

“The building exterior, kitchen remodel, and conference room update all create a great refreshed look that reflects Smith Kroeger’s modern, forward-thinking brand,” said Wilson. “I have heard many nice compliments from vendors and clients about our building’s new exterior and how it stands out (in a good way) from the rest. It’s refreshed and provides a great first impression.”

It’s clear every aspect of the renovation has been thoughtfully designed to showcase the agency’s commitment to innovation and creativity.

60 Years of Excellence

The renovation of Smith Kroeger’s office space is more than just a physical transformation. It’s a reflection of their commitment to excellence.

“Smith Kroeger has a long and successful history in the advertising and marketing business,” Wilson explains. “From design, branding, and video work to websites, digital tactics, and traditional media buying, we provide a full-service partnership to our clients. We’re proud of our stability and growth over six decades in business and are excited to continue to grow in Omaha for our clients around the country.

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