The Ronco Special Projects Division (SPD) is mid-build out of the new Groom Atlas barbershop. Located at The Atlas, a modern luxury apartment complex at 29th and California Streets in Omaha, Neb, Groom Atlas is an onsite full-service barbershop. The owner’s vision was to help Creighton students that live at the Atlas have a place to go without leaving campus, as well as offer services to the public. Groom Atlas opened July 2022.